So what officially is your role with DAKINE?

 

I am Lead Men’s Outerwear Designer, but I don’t have a business card yet.

 

As part of a program still in its infancy, what opportunities do you see for DAKINE as they begin to define themselves with outerwear? 

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DAKINE has been making outerwear for three seasons now. Up to this point it has kind of had a late-90s ski influence. I am going to be designing for the fourth season, the ’15/’16 line. What I am going to bring to it is more snowboarding influence. I wouldn’t say cutting-edge but within the trend of where I think snowboarding is going. No bullshit features. No gimmicks. Straight-forward snowboarding wear that is going to work amazing in the backcountry but also look really good. If you are going to buy a four hundred dollar jacket, you should be able to wear it on-hill and off-hill and have it still look sick. DAKINE already makes quality clothing that I am really impressed with and their other products are amazing as well.